SWOT: SWOT is an acronym for "Strengths, Weaknesses, Opportunities, Threats." A SWOT analysis evaluates these specific aspects of your business. This is where you can include your ideas for promotion (online/traditional methods), as well as how you physically plan to sell your product or service (brick-and-mortar, ecommerce, etc.)Ĭompetitors Analysis: This section describes your competition and how you intend to compete against their current strategies. Marketing Strategy: Your marketing strategy is how you plan to get your product or service in front of customers. Product or Service: Here you can include a breakdown of what your product or service is, its unique features, any patents you may have, as well as any future products you want to develop. It can include an overview of your company's management structure, a description of your product/service, your goals, and a summary of your finances and marketing strategy.īusiness Description and Mission Statement: This is a brief rundown of your business's history, ownership, and its mission or vision statement. While a Business Plan may vary in how it is organized, it can include:Įxecutive Summary: This portion of the plan summarizes your company.
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